The following information has been provided by the City of Riverside:

The council has formally established the City of Riverside as the “City of Arts & Innovation.”

The concept to brand Riverside as the “City of Arts & Innovation” arose from the process of developing the Riverside Arts Plan and was approved on June 3, 2009, at Mayor Loveridge’s Cultural Accountability Performance (CAP) meeting.  CAP was created to focus on economic sustainability of the downtown arts scene, coordinate and maximize resources and funding, and be visionary and collaborative about what can be accomplished in the arts throughout the entire city.

With CAP’s conceptual approval of the new brand, Mayor Loveridge along with Council members Mike Gardner, Andy Melendrez and Nancy Hart jointly submitted the item for council approval.

“The branding of Riverside as the ‘City of Arts & Innovation’ is particularly fitting considering the vast opportunities present in the City’s universities, businesses, technology and sciences sectors, as well as the arts community,” said Riverside Mayor Ron Loveridge.  “Riverside is an exciting, urban, diverse and successful City and emphasizing our arts and innovation as our official brand will allow visitors and residents alike to better appreciate what the City has to offer.”

“City of Arts & Innovation” will be used on web sites, electronic signs, print media, radio spots, cable television, movie ads, banners and city stationary to begin building recognition for the City.

Filed under Headline

Tuesday, June 30, 2009

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