Dancing babies set record for internet video

Click below to watch the unusual internet commercial for Evian water.

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Craig Fiegener
Commentary

Anyone who may still think the internet is a passing fad, consider this. Youtube.com reports that a 1-minute video, which shows babies dancing on roller skates, was viewed online more than 45 million times so far this year. The clip is 1-minute, and was generated by computer animation.

It clearly demonstrated the power to blend entertainment with a commercial message. Much of the skating stunts include shots with bottles of Evian water.

If you do the math, given the length of the video, and the number of views– that’s 750,000 hours time spent watching video on a computer.

Companies are taking notice of the power of the internet. Bob Lutz, Vice-Chairman at General Motors described the video as “arresting.” Apparently he was right, people couldn’t take their eyes off it.

Who knows if the computer will replace the television, or simply compliment it; too early to tell.

One thing is for sure, we’ll see more internet video in 2010. And if ever there was a time for companies to blend creativity and entertainment with a commercial message it is now, and it will happen online.

Click here to learn more about Guinness Book of Word records which says, through November 9th, Evian’s break-dancing infants was viewed 45,166,109 times.

Filed under Video Library, Headline