NBC hires KNBC-TV GM Craig Robinson for diversity job

crknbc444.jpg KNBC-TV’s top executive is taking a new gig within the NBC owned television stations.  General Manager Craig Robinson has been named the Chief Diversity Officer for NBC’s stations.

Robinson will be tasked with keeping the company on track with corporate efforts to make sure NBCUniversal reflects the communities it serves from within its corporate culture and its footprint among the public.

Robinson will continue to serve as General Manager of KNBC-TV until August 15, according to a company press release.

“Diversity is one of our company’s biggest priorities, and I’m pleased that we could look within our own ranks and tap an accomplished leader like Craig to fill this important role. Craig has been actively involved in many of our diversity programs and his understanding of our company, its people and its culture will be invaluable as we continue our work to establish NBCUniversal as a leader in this area,” said CEO Steve Burke.

Robinson has a long resume of experience within NBC.  He was promoted to KNBC-TV GM in 2008 after serving as the station’s EVP of Operations and Digital strategy for one year. Prior to that, Robinson was the President and General Manager of WCMH-TV, the NBC affiliate in Columbus, Ohio, for five years. Previous roles include serving as the Vice President of Sales for WRC, NBC’s owned television station in Washington, DC.

Robinson is active in the Asian Pacific Americans @NBCUniversal, Black Professional Alliance and Out @NBCU employee groups. He has also been a longtime supporter of the National Association of Black Journalists (NABJ), the Asian American Journalists Association (AAJA) and the National Association of Hispanic Journalists (NAHJ). In addition, he has served as a Campaign Cabinet Member for the United Way of Greater Los Angeles since 2010.

Robinson’s interest in public service was sparked at an early age by his parents. His mother retired after a long career working for the County of Los Angeles and his father was an investigator for the Fair Employment Practices Commission (FEPC).

Robinson is a UCLA graduate with a degree in Political Science.

–InstantRiverside.com, R. Sokolsky

Filed under News A3, Headline

Wednesday, August 3, 2011


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