Fresh & Easy promotes California-grown produce to local consumers

Jim Stark

The Fresh & Easy Neighborhood Market is expanding its popular “Farm to Store in 24” program, which brings fresh produce to customers from local growers in less than 24 hours.

Fresh & Easy is working with local growers to bring fruit such as peaches and nectarines, as well as vegetables, into the program as fall approaches, according to the company.

fnehill22.jpgAll produce from the “Farm to Store in 24” program comes from California farms.

Depending on the season, as much as 65% of all produce in the stores is from California.

“We are working closely with these growers here to put in the extra care required to expand our ‘Farm to Store in 24’ offerings whenever we can,” said Justin Hill, (pictured) Fresh & Easy’s produce manager, in a press release.

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Friday, July 23, 2010

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